{"id":288,"date":"2018-02-06T00:43:39","date_gmt":"2018-02-06T00:43:39","guid":{"rendered":"https:\/\/fasttrainltd.com\/?p=288"},"modified":"2018-02-06T13:58:49","modified_gmt":"2018-02-06T13:58:49","slug":"digital-marketing-strategies-for-inbound-tourists","status":"publish","type":"post","link":"https:\/\/fasttrainltd.com\/ja\/inbound\/digital-marketing-strategies-for-inbound-tourists\/","title":{"rendered":"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5bfe\u7b56\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\uff1a\u6539\u5584\u4f59\u5730\u306f\u307e\u3060\u307e\u3060\u3042\u308b\uff1f"},"content":{"rendered":"<p><\/p>\n<h2>\u65e5\u672c\u306b\u8a73\u3057\u3044\u5916\u56fd\u4eba\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306e\u8996\u70b9\u304b\u3089<\/h2>\n<p>\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u5897\u3048\u308b\u4e2d\u3001\u65e5\u672c\u306e\u4f01\u696d\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u5ba2\u306b\u672c\u5f53\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u65e5\u672c\u306b\uff11\uff15\u5e74\u307b\u3069\u5728\u4f4f\u3057\u3066\u3044\u308b\u5916\u56fd\u4eba\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3001Jeff Crawford\u6c0f\u304c\u66f8\u3044\u305f\u8a18\u4e8b\u3092\u6700\u8fd1\u8aad\u307f\u3001\u305d\u306e\u3053\u3068\u304c\u3068\u3066\u3082\u6c17\u306b\u306a\u308a\u59cb\u3081\u305f\u3002<a href=\"https:\/\/www.jcdigital.jp\/blog\/top-10-web-marketing-mistakes-japan-2017\/\">\u3053\u306e\u8a18\u4e8b<\/a>\u306f\u3001\u5f7c\u306e\u8996\u70b9\u304b\u3089\u3001\u65e5\u672c\u4f01\u696d\u304c\u72af\u3057\u304c\u3061\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u30c8\u30c3\u30d7\uff11\uff10\u3092\u6319\u3052\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u7d5e\u3063\u305f\u5834\u5408\u306b\u3082\u5f53\u3066\u306f\u307e\u308b\u3088\u3046\u306b\u611f\u3058\u3089\u308c\u308b\u3002<\/p>\n<p><img loading=\"lazy\" width=\"1024\" height=\"678\" class=\"size-large wp-image-292\" src=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/confused-person-photo-by-m01229-1024x678.jpg\" alt=\"\" srcset=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/confused-person-photo-by-m01229-1024x678.jpg 1024w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/confused-person-photo-by-m01229-300x199.jpg 300w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/confused-person-photo-by-m01229-768x509.jpg 768w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/confused-person-photo-by-m01229.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nPhoto by m01229 licensed under CC<\/p>\n<p>\u307e\u305a\uff11\u3064\u306e\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u65e5\u672c\u306e\u6587\u5316\u306b\u6163\u308c\u3066\u3044\u306a\u3044\uff0f\u65e5\u672c\u8a9e\u304c\u30cd\u30a4\u30c6\u30a3\u30d6\u3067\u306a\u3044\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u666e\u6bb5\u898b\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3068\u3001\u65e5\u672c\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u304b\u306a\u308a\u7570\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3060\u3002\u3064\u307e\u308a\u3001\u6d77\u5916\u306e\u4eba\u306b\u4f7f\u3044\u52dd\u624b\u304c\u826f\u3044\u3088\u3046\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u3066\u3044\u306a\u3044\u308f\u3051\u3060\u3002\u5177\u4f53\u7684\u306b\u5b9f\u4f8b\u3092\u8ff0\u3079\u308b\u3068\u3001\u521d\u3081\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3057\u305f\u969b\u306b\u4f01\u696d\u6982\u8981\u306e\u5185\u5bb9\u304c\u5206\u304b\u308a\u3065\u3089\u3044\u5834\u6240\u306b\u66f8\u3044\u3066\u3042\u308b\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u304c\u65e5\u672c\u7279\u6709\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3067\u3042\u308b\u7b49\u3060\u3002\u53ef\u611b\u3044\u300c\u7d75\u300d\u3084\u300c\u30ad\u30e3\u30e9\u300d\u306f\u591a\u3044\u304c\u82f1\u5b57\u30d5\u30a9\u30f3\u30c8\u306e\u30b5\u30a4\u30ba\u3084\u7a2e\u985e\u3078\u306e\u8003\u616e\u304c\u3042\u307e\u308a\u306a\u304b\u3063\u305f\u308a\u3001\u6d77\u5916\u3067\u306f\u4e3b\u6d41\u3067\u3042\u308b\u300c\u30e6\u30fc\u30b6\u30fc\u306be\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u610f\u898b\u3092\u30a2\u30af\u30bb\u30b9\u4e2d\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u8a18\u5165\u3055\u305b\u308b\u6a5f\u80fd\uff08\u30a4\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u304c\u307b\u307c\u306a\u304b\u3063\u305f\u308a\u3059\u308b\u306e\u3067\u3001\u53ce\u96c6\u3067\u304d\u308b\u306f\u305a\u306e\u8cb4\u91cd\u306a\u30e6\u30fc\u30b6\u30fc\u60c5\u5831\u3092\u96c6\u3081\u308b\u6a5f\u4f1a\u3092\u5931\u3063\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6d77\u5916\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u307e\u3044\u3061\u30d4\u30f3\u3068\u6765\u306a\u3044\u4f53\u9a13\u306b\u306a\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3088\u3046\u3060\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u3001\u65e2\u306b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u3057\u3066\u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u306b\u306a\u308a\u3064\u3064\u3042\u308bGoogle Analytics\u3084\u3001WordPress\u3001\u5b89\u304f\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u624b\u306b\u5165\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u3053\u3068\u3067\u5fc5\u8981\u4ee5\u4e0a\u306e\u51fa\u8cbb\u3084\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3082\u3042\u308b\u3002\u307e\u305f\u3001\u30d5\u30a1\u30b9\u30c8\u30c8\u30ec\u30a4\u30f3\u306e\u5275\u696d\u8005\u517cCTO\u3067\u3042\u308a\u3001\u540c\u3058\u304f\u9577\u5e74\u65e5\u672c\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u30b0\u30ec\u30c3\u30b0\u30fb\u30ec\u30a4\u30f3\u306e\u4ee5\u4e0b\u306e\u30b3\u30e1\u30f3\u30c8\u306b\u3082\u6ce8\u76ee\u3057\u305f\u3044\u3002<\/p>\n<p>\u201cMany Japanese companies marketing to consumers still see websites as analogous to brochures \u2013 a responsibility of the PR department and something that should be updated by an external contractor once every 2 years. In reality, if you\u2019re aiming at consumers \u2013 especially inbound tourists who have no other touch points other than online \u2013 then your business is a web business. Organizations need to be marketing led and web knowledge \u2013 from writing copy to marketing automation to coding- needs to run deep in every part of the organization.\u201d<\/p>\n<p>\u300c\u672a\u3060\u306b\u591a\u304f\u306e\u65e5\u672c\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u3078\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u969b\u306b\u3001\u30a6\u30a7\u30d6\u3092\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u3068\u540c\u3058\u4f4d\u7f6e\u3065\u3051\u3067\u8003\u3048\u3066\u3057\u307e\u3063\u3066\u3044\u308b\u3002\u3064\u307e\u308a\u3001PR\u90e8\u7f72\u306e\u7ba1\u8f44\u3067\u3042\u308a\u3001\u5916\u90e8\u306b\u30a2\u30a6\u30c8\u30bd\u30fc\u30b9\u3057\u3066\u5e74\u306b\uff12\u56de\u304f\u3089\u3044\u66f4\u65b0\u3059\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u611f\u899a\u3060\u3002\u3057\u304b\u3057\u5b9f\u969b\u306b\u306f\u3001\u6d88\u8cbb\u8005  &#8211; 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loading=\"lazy\" width=\"1024\" height=\"765\" class=\"size-large wp-image-290\" src=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/guyfillingoutform_katya-boltanova-1024x765.jpg\" alt=\"\" srcset=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/guyfillingoutform_katya-boltanova-1024x765.jpg 1024w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/guyfillingoutform_katya-boltanova-300x224.jpg 300w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/guyfillingoutform_katya-boltanova-768x574.jpg 768w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/guyfillingoutform_katya-boltanova.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nPhoto by Katya Boltanova licensed under CC<\/p>\n<h2>\u89b3\u5149\u5ba2\u304c\u6848\u5185\u6240\u306b\u305f\u3069\u308a\u7740\u304f\u524d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u529b\u3092\u5165\u308c\u3088\u3046<\/h2>\n<p>\u6700\u8fd1\u3001\u7279\u306b\u6771\u4eac\u3067\u306f\u5916\u56fd\u4eba\u306b\u5bfe\u3057\u3066\u7dcf\u5408\u89b3\u5149\u6848\u5185\u6240\u3068\u3044\u3046\u3088\u3046\u306a\u4f4d\u7f6e\u3065\u3051\u306e\u5834\u6240\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u308b\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4e38\u306e\u5185\u30c8\u30e9\u30b9\u30c8\u30bf\u30ef\u30fc\u5185\u306b\u3067\u304d\u305f\u3001<a href=\"https:\/\/www.tictokyo.jp\/\">\u30c6\u30a3\u30fc\u30fb\u30a2\u30a4\u30fb\u30b7\u30fc\u30fb\u6771\u4eac\uff08TIC Tokyo\uff09<\/a>\u3002\u6771\u4eac\u99c5\u304b\u3089\u6b69\u3044\u3066\u3059\u3050\u3067\u3001\u307e\u308b\u3067\u9ad8\u7d1a\u30db\u30c6\u30eb\u306e\u3088\u3046\u306a\u4f47\u307e\u3044\u306e\u30d3\u30eb\u5185\u306b\u4ed6\u8a00\u8a9e\u3067\u66f8\u304b\u308c\u305f\u6771\u4eac\u60c5\u5831\u306e\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u304c\u305a\u3089\u308a\u3068\u4e26\u3076\u3002\u305d\u306e\u4ed6\u3001\u6771\u4eac\u99c5\u306b\u306f\u4eca\u5e74\u306e\u590f\u306b<a href=\"https:\/\/travelhubmix.com\/\">\u30c8\u30e9\u30d9\u30eb\u30fb\u30cf\u30d6\u30fb\u30df\u30c3\u30af\u30b9(Travel Hub Mix)<\/a>\u3068\u3044\u3046\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u578b\u89b3\u5149\u6848\u5185\u6240\u304c\u3067\u304d\u3001\u305d\u3053\u3067\u306f\u500b\u4eba\u3084\u81ea\u6cbb\u4f53\u3001\u4f01\u696d\u304c\u4ea4\u6d41\u3057\u3001\u65e5\u672c\u56fd\u5185\u306e\u60c5\u5831\u3092\u56fd\u5185\u5916\u306b\u767a\u4fe1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3002<\/p>\n<p>\u305f\u3060\u3001\u3088\u304f\u3088\u304f\u8003\u3048\u308b\u3068\u3001\u3053\u306e\u3088\u3046\u306b\u89b3\u5149\u6848\u5185\u6240\u3092\u5897\u3084\u3057\u3001\u4ed6\u8a00\u8a9e\u3092\u64cd\u308c\u308b\u30b3\u30f3\u30b7\u30a7\u30eb\u30b8\u30e5\u3092\u63c3\u3048\u3001\u7d19\u5a92\u4f53\u306e\u6848\u5185\u66f8\u3092\u63c3\u3048\u308b\u306e\u306f\u65e2\u306b\u65e5\u672c\u306b\u6765\u305f\u5916\u56fd\u4eba\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u306e\u306b\u306f\u826f\u3044\u304c\u3001\u5404\u81ea\u306e\u56fd\u304b\u3089\u3053\u308c\u304b\u3089\u6765\u65e5\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4eba\u9054\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306b\u306f\u52b9\u679c\u7684\u3067\u306f\u306a\u3044\u306e\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u3044\u3002\u3082\u3061\u308d\u3093\u3001\u6bcd\u56fd\u3067\u7d19\u5a92\u4f53\u306e\u65e5\u672c\u306e\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u3092\u8cb7\u3063\u3066\u98db\u884c\u6a5f\u3067\u8aad\u3093\u3067\u3044\u308b\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u304c\u3001\u4eca\u306f\u98db\u884c\u6a5f\u306e\u4e2d\u304b\u3089\u3067\u3082\u30cd\u30c3\u30c8\u691c\u7d22\u3059\u308c\u3070\u77ac\u6642\u306b\uff08\u3057\u304b\u3082\u7121\u6599\u3067\uff09\u69d8\u3005\u306a\u60c5\u5831\u304c\u624b\u306b\u5165\u308b\u6642\u4ee3\u306b\u306a\u3063\u3066\u3044\u308b\u3002\u30ec\u30a4\u30f3\u304c\u8a00\u3046\u3088\u3046\u306b\u3001\u4eca\u5f8c\u3001\u4f01\u696d\u306fweb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5f37\u5316\u3057\u306a\u3051\u308c\u3070\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u5ba2\u3078\u306e\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3059\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u8a00\u3048\u308b\u3060\u308d\u3046\u3002<\/p>\n<p><img loading=\"lazy\" width=\"1024\" height=\"683\" class=\"size-large wp-image-291\" src=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/japan-brochure-photo-by-fred-benenson-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/japan-brochure-photo-by-fred-benenson.jpg 1024w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/japan-brochure-photo-by-fred-benenson-300x200.jpg 300w, https:\/\/fasttrainltd.com\/wp-content\/uploads\/sites\/5\/2017\/11\/japan-brochure-photo-by-fred-benenson-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nPhoto by Fred Benenson licensed under CC<\/p>","protected":false},"excerpt":{"rendered":"<p>\u65e5\u672c\u306b\u8a73\u3057\u3044\u5916\u56fd\u4eba\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u306e\u8996\u70b9\u304b\u3089 \u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u5897\u3048\u308b\u4e2d\u3001\u65e5\u672c\u306e\u4f01\u696d\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u5ba2\u306b\u672c\u5f53\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u65e5\u672c\u306b\uff11\uff15\u5e74\u307b\u3069\u5728\u4f4f\u3057\u3066\u3044\u308b\u5916\u56fd\u4eba\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3001Jeff Crawfo [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[9,22,24,23,10],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u5897\u3048\u308b\u4e2d\u3001\u65e5\u672c\u306e\u4f01\u696d\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u89b3\u5149\u5ba2\u306b\u672c\u5f53\u306b\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u306e\u3060\u308d\u3046\u304b\u3002\u65e5\u672c\u306b\uff11\uff15\u5e74\u307b\u3069\u5728\u4f4f\u3057\u3066\u3044\u308b\u5916\u56fd\u4eba\u306e\u30d3\u30b8\u30cd\u30b9\u30de\u30f3\u3001Jeff Crawfo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fasttrainltd.com\/inbound\/digital-marketing-strategies-for-inbound-tourists\/\" \/>\n<meta property=\"og:site_name\" content=\"FAST TRAIN JAPAN\u5408\u540c\u4f1a\u793e\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T00:43:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-06T13:58:49+00:00\" \/>\n<meta property=\"og:image\" 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