{"id":568,"date":"2019-03-18T17:03:54","date_gmt":"2019-03-18T17:03:54","guid":{"rendered":"https:\/\/fasttrainltd.com\/?p=568"},"modified":"2019-03-21T13:44:12","modified_gmt":"2019-03-21T13:44:12","slug":"tokyo-cheapo-japan-cheapo-spring-survey","status":"publish","type":"post","link":"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/","title":{"rendered":"Tokyo Cheapo &#038; Japan Cheapo Spring Survey"},"content":{"rendered":"<p><\/p>\n<h3 class=\"section-subheading\">In this report, using the data from our Spring 2017 survey along with<br \/>\nhistorical website data, we examine some recent trends among English-speaking tourists visiting Japan. Overall<br \/>\nthere were 994 respondents, with 84% residing outside Japan and 16% foreign residents of Japan. This detailed<br \/>\nsurvey data, along with the average 1-million page views per month across Tokyo Cheapo and Japan Cheapo, allows us<br \/>\nto uncover some interesting insights about current inbound tourism trends in Japan.<\/h3>\n<h2>Interests & Confidence Traveling in Japan<\/h2>\n<p>We asked people about their interests, confidence and problems traveling in Japan.<br \/>\n\"<b>Culture and tradition<\/b>\" came up as the biggest interest, with \"<b>Food<\/b>\" a close<br \/>\nsecond, but also a potential pain point as many respondents mentioned lack of English signage, trouble making<br \/>\nreservations, etc. (see \"Food & Restaurants\" below).<br \/>\nJapanese subcultures (anime, manga, fashion, etc.) are also a<br \/>\nstrong draw, but not a majority interest.\n<\/p>\n<h3>What Interests You About Japan?<\/h3>\n<style>\n@media (max-width: 760px) {\n#wrapper1 { position: relative; height: 350px; }\n}\n<\/style>\n<div id=\"wrapper1\">\n<canvas id=\"myChart1\"><\/canvas>\n<\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart1\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [\"Anime or manga\", \"Fashion and trends\", \"The cute and quirky\", \"Design and architecture\", \"Nature and wildlife\", \"The ultra modern\", \"The food\", \"Culture and tradition\"],\r\ndatasets: [{\r\nlabel: 'What Interests You About Japan?',\r\ndata: [28.64, 33.89, 54.89, 58.83, 59.31, 59.31, 87.11, 90.93],\r\nbackgroundColor: [\r\n\t'#FEF4C2',\r\n\t'#FEEA9A',\r\n\t'#FEE072',\r\n\t'#FEDB5E',\r\n\t'#FED136',\r\n\t'#E5BC31',\r\n\t'#B39227',\r\n\t'#81681D'\r\n],\r\nborderColor: [\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D'\r\n],\r\nborderWidth: 1\r\n}]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: false,\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t}\r\n}],\r\nyAxes: [{\r\n\tstacked: true\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<h3>How Confident Are You Traveling In Japan?<\/h3>\n<style>\n@media (max-width: 760px) {\n#wrapper21, #wrapper22, #wrapper23, #wrapper24, #wrapper25 { position: relative; height: 250px; }\n}\n#wrapper2 { position:relative; height: 550px; }\n<\/style>\n<pre><script>\r\nif (window.innerWidth < 760) {\r\ndocument.write('<h4>Order at a restaurant with no English Menu!<\/h4>');\r\ndocument.write('<div id=\"wrapper21\"><canvas id=\"myChart21\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart21\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [''],\r\ndatasets: [\r\n\t{\r\n\t\tlabel: 'Help',\r\n\t\tdata: [80],\r\n\t\tbackgroundColor: '#FEF4C2',\r\n\t\tborderColor: ['#81681D']\r\n\t},\r\n\t{\r\n\t\tlabel: 'Not very confident',\r\n\t\tdata: [162],\r\n\t\tbackgroundColor: '#FEEA9A',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n\t{\r\n\t\tlabel: 'I\\'ll manage',\r\n\t\tdata: [406],\r\n\t\tbackgroundColor: '#FEE072',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n\t{\r\n\t\tlabel: 'Confident',\r\n\t\tdata: [120],\r\n\t\tbackgroundColor: '#FED136',\r\n\t\tborderColor: ['#81681D']\r\n\t},\r\n\t{\r\n\t\tlabel: 'Very Confident',\r\n\t\tdata: [59],\r\n\t\tbackgroundColor: '#B39227',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\n\tscales: {\r\n\t\txAxes: [{\r\n\t\t\tticks: {\r\n\t\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t\t}\r\n\t\t}],\r\n\t\tyAxes: [{\r\n\t\t\tstacked: true,\r\n\t\t\tdisplay: false\r\n\t\t}]\r\n\t}\r\n}\r\n});\r\n\r\ndocument.write('<h4>Find your way around in a Japanese town or city<\/h4>');\r\ndocument.write('<div id=\"wrapper22\"><canvas id=\"myChart22\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart22\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [''],\r\ndatasets: [\r\n\t{\r\n\t\tlabel: 'Help',\r\n\t\tdata: [ 162],\r\n\t\tbackgroundColor: '#FEF4C2',\r\n\t\tborderColor: ['#81681D']\r\n\t},\r\n\t{\r\n\t\tlabel: 'Not very confident',\r\n\t\tdata: [ 49],\r\n\t\tbackgroundColor: '#FEEA9A',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n\t{\r\n\t\tlabel: 'I\\'ll manage',\r\n\t\tdata: [ 361],\r\n\t\tbackgroundColor: '#FEE072',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n\t{\r\n\t\tlabel: 'Confident',\r\n\t\tdata: [ 259],\r\n\t\tbackgroundColor: '#FED136',\r\n\t\tborderColor: ['#81681D']\r\n\t},\r\n\t{\r\n\t\tlabel: 'Very Confident',\r\n\t\tdata: [ 147],\r\n\t\tbackgroundColor: '#B39227',\r\n\t\tborderColor: '#81681D'\r\n\t},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\n\tscales: {\r\n\t\txAxes: [{\r\n\t\t\tticks: {\r\n\t\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t\t}\r\n\t\t}],\r\n\t\tyAxes: [{\r\n\t\t\tstacked: true,\r\n\t\t\tdisplay: false\r\n\t\t}]\r\n\t}\r\n}\r\n});\r\ndocument.write('<h4>Catch the train or subway<\/h4>');\r\ndocument.write('<div id=\"wrapper23\"><canvas id=\"myChart23\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart23\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [''],\r\ndatasets: [\r\n{\r\n\tlabel: 'Help',\r\n\tdata: [ 406],\r\n\tbackgroundColor: '#FEF4C2',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Not very confident',\r\n\tdata: [ 48],\r\n\tbackgroundColor: '#FEEA9A',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'I\\'ll manage',\r\n\tdata: [ 248],\r\n\tbackgroundColor: '#FEE072',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'Confident',\r\n\tdata: [ 258],\r\n\tbackgroundColor: '#FED136',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Very Confident',\r\n\tdata: [ 265],\r\n\tbackgroundColor: '#B39227',\r\n\tborderColor: '#81681D'\r\n},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\n\tscales: {\r\n\t\txAxes: [{\r\n\t\t\tticks: {\r\n\t\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t\t}\r\n\t\t}],\r\n\t\tyAxes: [{\r\n\t\t\tstacked: true,\r\n\t\t\tdisplay: false\r\n\t\t}]\r\n\t}\r\n}\r\n});\r\ndocument.write('<h4>Attend a traditional Japanese festival<\/h4>');\r\ndocument.write('<div id=\"wrapper24\"><canvas id=\"myChart24\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart24\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [''],\r\ndatasets: [\r\n{\r\n\tlabel: 'Help',\r\n\tdata: [120],\r\n\tbackgroundColor: '#FEF4C2',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Not very confident',\r\n\tdata: [121 ],\r\n\tbackgroundColor: '#FEEA9A',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'I\\'ll manage',\r\n\tdata: [324],\r\n\tbackgroundColor: '#FEE072',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'Confident',\r\n\tdata: [242],\r\n\tbackgroundColor: '#FED136',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Very Confident',\r\n\tdata: [122],\r\n\tbackgroundColor: '#B39227',\r\n\tborderColor: '#81681D'\r\n},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\n\tscales: {\r\n\t\txAxes: [{\r\n\t\t\tticks: {\r\n\t\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t\t}\r\n\t\t}],\r\n\t\tyAxes: [{\r\n\t\t\tstacked: true,\r\n\t\t\tdisplay: false\r\n\t\t}]\r\n\t}\r\n}\r\n});\r\ndocument.write('<h4>Eat something without knowing what it is<\/h4>');\r\ndocument.write('<div id=\"wrapper25\"><canvas id=\"myChart25\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart25\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [''],\r\ndatasets: [\r\n{\r\n\tlabel: 'Help',\r\n\tdata: [59],\r\n\tbackgroundColor: '#FEF4C2',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Not very confident',\r\n\tdata: [155],\r\n\tbackgroundColor: '#FEEA9A',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'I\\'ll manage',\r\n\tdata: [298],\r\n\tbackgroundColor: '#FEE072',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'Confident',\r\n\tdata: [196],\r\n\tbackgroundColor: '#FED136',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Very Confident',\r\n\tdata: [106],\r\n\tbackgroundColor: '#B39227',\r\n\tborderColor: '#81681D'\r\n},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\n\tscales: {\r\n\t\txAxes: [{\r\n\t\t\tticks: {\r\n\t\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t\t}\r\n\t\t}],\r\n\t\tyAxes: [{\r\n\t\t\tstacked: true,\r\n\t\t\tdisplay: false\r\n\t\t}]\r\n\t}\r\n}\r\n});\r\n}\r\nelse {\r\ndocument.write('<div id=\"wrapper2\"><canvas id=\"myChart2\"><\/canvas><\/div>');\r\nvar ctx = document.getElementById(\"myChart2\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\n\r\ndata: {\r\nlabels: ['Order at a restaurant with no English Menu!', 'Find your way around in a Japanese town or city', 'Catch the train or subway', 'Attend a traditional Japanese festival', 'Eat something without knowing what it is'],\r\ndatasets: [\r\n{\r\n\tlabel: 'Help',\r\n\tdata: [80, 162, 406, 120, 59],\r\n\tbackgroundColor: '#FEF4C2',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Not very confident',\r\n\tdata: [162, 49, 48, 121, 155],\r\n\tbackgroundColor: '#FEEA9A',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'I\\'ll manage',\r\n\tdata: [406, 361, 248, 324, 298],\r\n\tbackgroundColor: '#FEE072',\r\n\tborderColor: '#81681D'\r\n},\r\n{\r\n\tlabel: 'Confident',\r\n\tdata: [120, 259, 258, 242, 196],\r\n\tbackgroundColor: '#FED136',\r\n\tborderColor: ['#81681D']\r\n},\r\n{\r\n\tlabel: 'Very Confident',\r\n\tdata: [59, 147, 265, 122, 106],\r\n\tbackgroundColor: '#B39227',\r\n\tborderColor: '#81681D'\r\n},\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\n\tdisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: false,\r\nscales: {\r\n\txAxes: [{\r\n\t\tticks: {\r\n\t\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t\t}\r\n\t}],\r\n\tyAxes: [{\r\n\t\tstacked: true,\r\n\t\tdisplay: true\r\n\t}]\r\n}\r\n}\r\n});\r\n}\r\n<\/script><\/pre>\n<h3>Food & Restaurants<\/h3>\n<p>While almost 90% of respondents indicated Japanese food was one of their interests,<br \/>\nabout 25% of respondents either specifically mentioned restaurant issues or scored low in confidence on the<br \/>\nrestaurant\/food confidence questions. Common problems cited were, a) making reservations, b) lack of English menu,<br \/>\nc) trouble ordering, d) inability to cater to special diets (vegetarian, halal, etc.).<\/p>\n<blockquote><p>\n\"Lots of restaurants we tried did not have English menus, we ended up picking where to eat more based on if they<br \/>\nhad an English menu or ticket machine than on what the food type was.\"\n<\/p><\/blockquote>\n<blockquote><p>\n\"I'm vegetarian so finding food was a nightmare! Vegetarian restaurants were few and far between.\"\n<\/p><\/blockquote>\n<h3>Transportation<\/h3>\n<p>Most people indicated they were okay or confident traveling around Japan, with less than<br \/>\n10% indicating they were not confident. Moreover the frequency of transport-related complaints and issues is<br \/>\ntrending down slightly since 2014.<\/p>\n<h2>Booking Services + Internet Connectivity<\/h2>\n<h3>Which Booking Services Have You Used?<\/h3>\n<style>\n@media (max-width: 760px) {\n#wrapper3 { position: relative; height: 450px; }\n}\n<\/style>\n<div id=\"wrapper3\">\n<canvas id=\"myChart3\"><\/canvas>\n<\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart3\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\ndata: {\r\nlabels: [\"Other\", \"Japanese Brands\", \"Voyagin\", \"Hotels Combined\", \"Viator\", \"Local Travel agent\", \"Kayak\", \"SkyScanner\", \"Agoda\", \"Expedia\", \"Airbnb\", \"Booking.com\"],\r\ndatasets: [{\r\nlabel: '%',\r\ndata: [25.66, 2.27, 2.86, 3.58, 5.01, 8.35, 9.55, 14.44, 21.12, 23.87, 33.53, 37.23],\r\nbackgroundColor: [\r\n\t'#FEF4C2',\r\n\t'#FEEA9A',\r\n\t'#FEE072',\r\n\t'#FEDB5E',\r\n\t'#FED136',\r\n\t'#E5BC31',\r\n\t'#B39227',\r\n\t'#81681D',\r\n\t'#685318',\r\n\t'#4F3E13',\r\n\t'#36290E',\r\n\t'#1D1409',\r\n        '#000000'\r\n],\r\nborderColor: [\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D'\r\n],\r\nborderWidth: 1\r\n}]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: false,\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t}\r\n}],\r\nyAxes: [{\r\n\tstacked: true\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<p>Booking.com and Airbnb were the\tmost used booking services in our 2017 survey.<br \/>\nIt is also interesting to note that Airbnb has consistently been a<br \/>\npopular Tokyo accommodation choice with our readers. Previous surveys indicate that about 40% of our users stay in<br \/>\nAirbnb accommodations, with traffic data on our websites supporting that pattern. Tour booking brands have a much<br \/>\nsmaller reach than accommodation and travel booking sites\u2014Viator being the biggest with about 5% reach among<br \/>\nrespondents. Japanese booking brands\/websites (Rakuten,Japanican and others) had very little reach\u2014only about 2%<br \/>\nreach. Many respondents reported problems associated with booking procedures or Japanese websites. Moreover the<br \/>\ntrend appears to be getting worse, with twice as many mentions of such problems in our Spring 2017 versus our<br \/>\nprevious survey 18 months prior. Perhaps due to the fact that while globally the internet becomes a much more<br \/>\nuser-friendly experience, many Japanese travel websites remain Japanese only, or stuck with outdated technology<br \/>\nand design. \"Japanese web sites to book places\/experiences - they are usually only in Japanese and the layout is<br \/>\nold and not user-friendly\"\n<\/p>\n<h3>Internet<\/h3>\n<h4>2015 Results<\/h4>\n<style>\n@media (min-width: 760px) {\n#wrapper4 { position: relative; height: 450px; }\n}\n<\/style>\n<div id=\"wrapper4\"><canvas id=\"myChart4\"><\/canvas><\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart4\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'pie',\r\ndata: {\r\nlabels: [\"I use free wi-fi in places like hotels and coffee shops\", \"I rent or borrow a pocket wi-fi\/mi-fi device\",\r\n\"I buy a local SIM card for my phone\", \"I use a roaming plan from my domestic cellular provider\"],\r\ndatasets: [{\r\nlabel: 'Internet',\r\ndata: [63.8, 21.7, 9.4, 5.1],\r\nbackgroundColor: [\r\n\t'#FEF4C2',\r\n\t'#FEE072',\r\n\t'#FED136',\r\n\t'#B39227'\r\n],\r\nborderColor: [\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D'\r\n],\r\nborderWidth: 1\r\n}]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: true,\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth < 760,\r\n}\r\n});\r\n<\/script><\/pre>\n<h4>2017 Results<\/h4>\n<style>\n@media (min-width: 760px) {\n#wrapper5 { position: relative; height: 450px; }\n}\n<\/style>\n<div id=\"wrapper5\"><canvas id=\"myChart5\"><\/canvas><\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart5\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'pie',\r\ndata: {\r\nlabels: [\"I use free wi-fi in places like hotels and coffee shops\", \"I rent or borrow a pocket wi-fi\/mi-fi device\",\r\n\"I buy a local SIM card for my phone\", \"I use a roaming plan from my domestic cellular provider\"],\r\ndatasets: [{\r\nlabel: '%',\r\ndata: [46.4, 28.6, 15.5, 9.6],\r\nbackgroundColor: [\r\n\t'#FEF4C2',\r\n\t'#FEE072',\r\n\t'#FED136',\r\n\t'#B39227'\r\n],\r\nborderColor: [\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D',\r\n\t'#81681D'\r\n],\r\nborderWidth: 1\r\n}]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: true,\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth < 760,\r\n}\r\n});\r\n<\/script><\/pre>\n<h2>Places<\/h2>\n<h3>Awareness and interest in places around Japan<\/h3>\n<style>\n@media (max-width: 760px) {\n#wrapper6 { position: relative; height: 850px; }\n}\n@media (min-width: 760px) {\n#wrapper6 { position: relative; height: 850px; }\n}\n<\/style>\n<div id=\"wrapper6\">\n<canvas id=\"myChart6\"><\/canvas>\n<\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart6\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\n\r\ndata: {\r\nlabels: ['Aomori', 'Beppu', 'Hakone', 'Hakuba', 'Himeji', 'Hiroshima', 'Kagoshima', 'Kanazawa',\r\n'Kawaguchiko', 'Nagasaki', 'Nara', 'Nikko', 'Noboribetsu', 'Shirakawago'],\r\ndatasets: [\r\n{\r\nlabel: 'Never heard of it',\r\ndata: [302,347,89,473,241,5,217,170,381,16,62,162,496,375],\r\nbackgroundColor: '#FEEA9A',\r\nborderColor: ['#81681D']\r\n},\r\n{\r\nlabel: 'Heard of it, not interested',\r\ndata: [59,61,47,58,55,73,71,70,69,115,40,50,60,40],\r\nbackgroundColor: '#FEDB5E',\r\nborderColor: '#81681D'\r\n},\r\n{\r\nlabel: 'Heard of it, interested',\r\ndata: [278,218,341,151,254,314,282,279,158,352,276,244,104,155],\r\nbackgroundColor: '#FED136',\r\nborderColor: '#81681D'\r\n},\r\n{\r\nlabel: 'Heard of it, very interested',\r\ndata: [112,121,301,45,201,395,181,254,134,294,402,298,74,180],\r\nbackgroundColor: '#B39227',\r\nborderColor: ['#81681D']\r\n}\r\n\r\n]\r\n},\r\noptions: {\r\nresponsive: true,\r\nmaintainAspectRatio: false,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t}\r\n}],\r\nyAxes: [{\r\n\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<p>We asked people about places other than Tokyo, Kyoto and Osaka that they have (or have not) heard of and<br \/>\nif they we\u2019re interested in going. People most wanted to go to Hiroshima, Hakone, Nara and Nikko. In general, and<br \/>\nperhaps unsurprisingly, there is a strong correlation with how well known the place is and how much interest there<br \/>\nis in going. However, Nagasaki was #2 \"heard of\", but received lower interest relative to others\u2014for example Nikko<br \/>\nwas less well known but there was stronger interest. This is likely explained by Nagasaki being well known from<br \/>\nthe Second World War, whereas Nikko is known as a World Heritage Site. As people tend to gravitate towards the<br \/>\nfamiliar, Nagasaki has perhaps an opportunity to leverage this fact and with competent PR efforts could vastly<br \/>\nincrease interest from tourists. As already mentioned in various other media (such as McKinsey & Co.) many of<br \/>\nJapan\u2019s potential tourist attractions are comparatively unknown. But with the continuing rise in inbound tourism<br \/>\nto Japan, perhaps preferences and patterns of niche interest will have time to develop. For context, note the<br \/>\nniche popularity of the Cotswalds in the UK among Japanese (and recently South Korean) tourists.\n<\/p>\n<h3>What Tourists Have Difficulty With in Japan<\/h3>\n<style>\n@media (max-width: 760px) {\n#wrapper7 { position: relative; height: 450px; }\n}\n@media (min-width: 760px) {\n#wrapper7 { position: relative; height: 650px; }\n}\n<\/style>\n<div id=\"wrapper7\">\n<canvas id=\"myChart7\"><\/canvas>\n<\/div>\n<pre><script>\r\nif (window.innerWidth < 760) {\r\nvar g_labels = ['Communication', 'Transport', 'Internet', 'Cost',\r\n'Booking Proceedures', 'Accomodation', 'Restaurants']\r\n}\r\nelse\r\n{\r\nvar g_labels = ['Language + Communication', 'Transport + Getting around', 'Internet', 'Cost',\r\n'Booking Proceedures + Japanese Websites', 'Accomodation Issues', 'Restaurant Issues']\r\n}\r\n\r\nvar ctx = document.getElementById(\"myChart7\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\n\r\ndata: {\r\nlabels: g_labels,\r\ndatasets: [\r\n{\r\nlabel: '2014',\r\ndata: [0.33,0.31,0.03,0.09,0.07,0.09,0.07],\r\nbackgroundColor: '#FEEA9A',\r\nborderColor: ['#81681D']\r\n},\r\n{\r\nlabel: '2015',\r\ndata: [0.46,0.18,0.07,0.05,0.04,0.13,0.07],\r\nbackgroundColor: '#FED136',\r\nborderColor: '#81681D'\r\n},\r\n{\r\nlabel: '2017',\r\ndata: [0.34,0.29,0.05,0.07,0.1,0.09,0.05],\r\nbackgroundColor: '#B39227',\r\nborderColor: '#81681D'\r\n}\r\n]\r\n},\r\noptions: {\r\nresponsive: true,\r\nmaintainAspectRatio: false,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0 \/\/ Edit the value according to what you need\r\n\t}\r\n}],\r\nyAxes: [{\r\n\tstacked: true\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<p>In addition to specific multiple choice answers, we also asked from respondents for general feedback on<br \/>\nwhat they found difficult about being a tourist in Japan. Here\u2019s a chart showing the general categories of issues<br \/>\nfor our latest survey and two previous ones: As mentioned above, quite a few people commented on issues trying to<br \/>\nbook things, either because there is no online system, or some other confusion factor (eg. the process for getting<br \/>\ntickets to the Ghibli Museum). There were also quite a few comments along the lines of \"[It\u2019s] hard to find info<br \/>\nfor off-the-beaten-track places.\" And on a positive note, quite a few people explicitly said \"no problems\".\n<\/p>\n<h2>About The Survey Respondents<\/h2>\n<h3>Gender<\/h3>\n<style>\n@media (min-width: 760px) {\n#wrapper8 { position: relative; height: 450px; }\n}\n<\/style>\n<div id=\"wrapper8\"><canvas id=\"myChart8\"><\/canvas><\/div>\n<p><canvas id=\"myChart8\"><\/canvas><\/p>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart8\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'pie',\r\n\r\ndata: {\r\nlabels: ['Male', 'Female'],\r\ndatasets: [\r\n{\r\nlabel: 'Gender',\r\ndata: [48.3, 51.6],\r\nbackgroundColor: ['#FEEA9A', '#81681D'],\r\nborderColor: ['#81681D']\r\n}\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: true\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth < 760,\r\n}\r\n});\r\n<\/script><\/pre>\n<h3>Which country are you a citizen of?<\/h3>\n<pre><style>\r\n@media (max-width: 760px) {\r\n#wrapper9 { position: relative; height: 350px; }\r\n}\r\n<\/style><\/pre>\n<div id=\"wrapper9\">\n<canvas id=\"myChart9\"><\/canvas>\n<\/div>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart9\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\n\r\ndata: {\r\nlabels: ['U.S.A.', 'Australia', 'United Kingdom', 'Singapore', 'Philippines',\r\n'Malaysia', 'Canada', 'Germany', 'Other'],\r\ndatasets: [\r\n{\r\nlabel: 'Which country are you a citizen\tof?',\r\ndata: [25.82, 18.06, 8.36, 7.52, 4.61, 4.48, 4.48, 2.42, 24.24],\r\nbackgroundColor: ['#FEF4C2','#FEEA9A','#FEE072','#FEDB5E','#FED136','#E5BC31','#B39227','#81681D', '#685318'],\r\nborderColor: ['#81681D']\r\n}\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: false\r\n},\r\nresponsive: true,\r\nmaintainAspectRatio: window.innerWidth > 760,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0\r\n\t}\r\n}],\r\nyAxes: [{\r\n\tstacked: true\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<h3>How many times have you been to Japan (excluding residents of Japan)?<\/h3>\n<p><canvas id=\"myChart10\"><\/canvas><\/p>\n<pre><script>\r\nvar ctx = document.getElementById(\"myChart10\");\r\nvar myChart = new Chart(ctx, {\r\ntype: 'horizontalBar',\r\n\r\ndata: {\r\nlabels: ['Never been', 'Been there once', 'Been there twice', 'Been three times or more'],\r\ndatasets: [\r\n{\r\nlabel: 'How many times have you been to Japan (excluding residents of Japan)?',\r\ndata: [15.4,25.8,18.8,39.9],\r\nbackgroundColor: ['#FEF4C2','#FEEA9A','#FEE072','#FEDB5E','#FED136','#E5BC31','#B39227','#81681D'],\r\nborderColor: ['#81681D']\r\n}\r\n]\r\n},\r\noptions: {\r\nlegend: {\r\ndisplay: false\r\n},\r\nresponsive: true,\r\nscales: {\r\nxAxes: [{\r\n\tticks: {\r\n\t\tmin: 0\r\n\t}\r\n}],\r\nyAxes: [{\r\n\tstacked: true\r\n}]\r\n}\r\n}\r\n});\r\n<\/script><\/pre>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In this report, using the data from our Spring 2017 survey along with historical website data, we examine some [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tokyo Cheapo &amp; Japan Cheapo Spring Survey - FAST TRAIN JAPAN\u5408\u540c\u4f1a\u793e\" \/>\n<meta property=\"og:description\" content=\"In this report, using the data from our Spring 2017 survey along with historical website data, we examine some [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"FAST TRAIN JAPAN\u5408\u540c\u4f1a\u793e\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-18T17:03:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-21T13:44:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaori Kitagawa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fasttrainltd.com\/#website\",\"url\":\"https:\/\/fasttrainltd.com\/\",\"name\":\"FAST TRAIN JAPAN\u5408\u540c\u4f1a\u793e\",\"description\":\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9 \u89b3\u5149\u5ba2\u306e\u96c6\u5ba2\u306b\u7279\u5316\u3057\u3001\u4f01\u696d\u306e\u30b5\u30fc\u30d3\u30b9\u3068 \u5916\u56fd\u4eba\u89b3\u5149\u5ba2\u306e \u67b6\u3051\u6a4b\u306b \u306a\u308a\u307e\u3059\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fasttrainltd.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/#webpage\",\"url\":\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/\",\"name\":\"Tokyo Cheapo & Japan Cheapo Spring Survey - FAST TRAIN JAPAN\u5408\u540c\u4f1a\u793e\",\"isPartOf\":{\"@id\":\"https:\/\/fasttrainltd.com\/#website\"},\"datePublished\":\"2019-03-18T17:03:54+00:00\",\"dateModified\":\"2019-03-21T13:44:12+00:00\",\"author\":{\"@id\":\"https:\/\/fasttrainltd.com\/#\/schema\/person\/086e4d655d1bfef340a2744ee7932414\"},\"breadcrumb\":{\"@id\":\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fasttrainltd.com\/ja\/reports\/tokyo-cheapo-japan-cheapo-spring-survey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fasttrainltd.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tokyo Cheapo &#038; 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